So many businesses are focused on making a profit or they are so scattered in just trying to get through the workday, they forget about caring for the customer. Customers quickly learn which businesses want them coming back. They will be more likely to return to a business when they feel acknowledged and appreciatedA local business is on the right track in expressing their appreciation to their customers. Chops restaurant, located on US 41, has been nominated for their “over the top” customer service by how they acknowledge their guests. Not many businesses go the extra mile like Chops in showing care and respect for their customers. What they do is nothing complicated or cumbersome. It has nothing to do with giving something extra away to a customer like a coupon or a small token gift. In fact, the costs to the company are minimal with a high value to the customer. They simply call the customers the day after their visit to the restaurant thanking them for the business, checking on their satisfaction and giving them a contact name and phone number to use if they have any suggestions for improvement. This simple, but extremely powerful gesture speaks volumes to people because they feel acknowledged and appreciated for their patronage. Hiring that extra employee to follow up with customers and check satisfaction is low cost to the company with a high return for happy customers who spread the word to their friends and come back again and again. This simple low cost action also gives the company a wealth of information from the people that keep them in business. Customers’ feedback is beneficial in knowing what is and isn’t working in servicing the public. It also gives managers beneficial information regarding the productivity and effectiveness of their employees. Some businesses may feel reluctant to ask customers their opinions or suggestions for fear of hearing negativity. This closed-minded approach only leads to denial and prevents the business from progressing and staying ahead of their competitors. It’s necessary to be open to their suggestions and to view it as an opportunity to improve and focus on the customers’ desires and needs.

Just knowing a company cares enough to call me after my visit and check on my satisfaction is enough reason for me to return. Even if a person receives unsatisfactory service, the business has a great chance in getting them to return again just by a simple phone call. Hats off to Chops for being one of those businesses that makes a positive impact in our community by giving “over the top” service to their customers!