Businesses thrive on happy customers. It’s really a no-brainer when it comes to running a business. Yet, many companies become so focused on the bottom line that they forget the importance of satisfying the consumer. The influx of new businesses moving into the area means more options and choices for the consumer and more competition for the business owner. This means that the “only store in town” can no longer get away with mediocre customer service and the consumer no longer has to put up with it. Now, with a number of businesses to choose from, the consumer is in control and has the upper hand in choosing where they are going to spend their money.Although this may make some business owners cringe, it’s really not as bad as it appears. Competition can be seen in a positive light if you use it as a motivating factor in running your business. Having similar businesses compete with one another for the customer raises the expectations of the consumer and raises the standards of the competing businesses. Thus, it’s a win-win situation for the community by bringing customer service to a higher level. Unfortunately, the businesses who are too stubborn to change with the times will be left alone with empty parking lots because their customers who were once loyal to them will eventually leave them for their competitor who gives them exceptional service and keeps them satisfied.

Have no fear. Servicing the customer is quite simple if you keep it as a constant focus for your company. Think from a customer’s perspective in what satisfies them and keeps them returning back to you. Providing them top notch service that makes their visit convenient equates to a pleasurable experience and results in satisfied customers. Many businesses do some form of this now by offering “over the top” services that set them apart from their competition. One business advertises a convenient shopping experience by allowing the consumer to order their products online from the comfort of their home where they can pick up their items at the store with little or no waiting. Another business offers the convenience of online ordering from the office with free delivery the next day. These extra perks make the consumers’ life easier by saving them time and adding convenience to their shopping experience.

One local store in Bonita Springs is a classic in offering convenient shopping experiences to their customers. Pinch a Penny Pool Patio and Spa, located on Bonita Beach Road, is a store staffed with experts to assist the residential pool owner. What can be an intimidating experience for the novice pool owner is non-existent with the stores high regard for the consumer. Christopher Chapman, the store manager, strives to keep the shopping experience as comfortable and convenient as possible. They offer free water testing to determine exactly what the pool owner needs for the maintenance of their pool. They take it even further by hand picking the exact products for the customer with a demonstration on how to use them. Moreover, they even walk the items out to their car adding the ultimate convenience for the consumer. This is much appreciated by anyone who has had to carry the cumbersome and heavy jugs of chlorine. These simple, yet powerful gestures of customer service are enough to set the store apart from their competition.

Remember, you don’t have to be the biggest business in town to be the best. By focusing on ways to add convenience to the shopper’s experience, you are taking their needs into account and ensuring repeat business.