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What to look for when hiring a Sales Trainer
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The first thing most people look for when hiring someone to train themselves or their employees is credibility.With over 33 years of combined experience in training, coaching and operating businesses, Coaching 4 Success has earned a credible reputation. Robert Kennedy -Edwards has enjoyed a 20 year successful career in the automobile business before joining and opening the sales training division. A number of individuals have listed testimonials to his training prowess (see Testimonials)
Does the Trainer have real world sales experience? Yes
Mr. Kennedy-Edwards began his sales career in the automotive industry as a salesperson and quickly progressed to sales management, general manager and vice president. One of his greatest achievements was taking a dealership from 32 employees to over 100 within 5 years under his General Manager position. Within this time,he hired and trained all employees in addition to creating new positions and new departments.
Does the trainer have a training background? Yes
In between his Sales and Sales Management points of his career, Mr. Kennedy-Edwards spent time working with a company that specialized in “Training the Trainer” seminars along with the development and facilitation of Sales Training programs. This experience enhanced his natural sales ability and honed his skills to develop others. Throughout his career he has enjoyed helping many salespeople develop and grow in their careers.
Is the trainer engaging? Yes
In order for your sales training program to be successful, it must start with an engaging trainer. It is important to have someone that relates well to the participants and who is friendly, knowledgeable and well-spoken. Moreover, a successful trainer can get the message across in a way that will keep the trainee’s interest. Effective material is also pertinent to a successful training session. However, if you don’t have an engaging presenter to deliver the material correctly, your program will not be as successful. Mr. Kennedy-Edwards knows how to make the training sessions enjoyable and productive at the same time. He uses appropriate humor and colorful anecdotes to keep the material fresh.
Is the information going to help me and my company? Yes
The biggest difference between Coaching 4 Success and other training companies is the development of the material as none of it comes out of a prepackaged box. The material is tailored to the individual or company to ensure the information fits the culture of the business. This also allows for the most current and up to date information preventing outdated materials and principles.
Is the training company flexible to my schedules and needs? Yes
Coaching 4 Success has a convenient location in beautiful Southwest Florida for an enjoyable retreat. The facility has accommodations for training individuals or groups. In addition, the trainer can come to your location and train on-site allowing minimal disruption of your current schedule and saving you money from employee travel expenses.
Does the trainer employ an effective method of training? Yes
Many training sessions are lecture based which can be informative, but can also be boring and cause the participants’ minds to wander, creating an ineffective method of training. Mr. Kennedy-Edwards’ style offers a “hands on” approach, allowing the participants to become actively involved while learning the material. They will be guided through the process by probing questions that cause them to think about not only what to do but why we do what we do. Memorizing canned questions can help some succeed but understanding the concept of why we ask the question and what information it can give us will allow the participants the ability to use it more effectively.
“Make it a life-rule to give your best to whatever passes through your hands. Stamp it with your personal character. Let superiority be your trademark.” -Orison Swett Marden
