Does your dealership have trouble finding, hiring and keeping talented salespeople? I’ve found it to be a common problem for many and there are plenty of reasons why:

• The advertisements do not bring in quality applicants.
• The same ineffective salespeople from other stores apply.
• The new recruits cannot take the pressure of getting started in the business.
• The most experienced and talented salespeople are either promoted from within or hired away to manage at another dealership.
• The current sales force does not want a rookie wasting their opportunities and therefore blocks them out.
• The new recruits do not receive the proper training to give them a chance to succeed in the business.
• The sales managers do not have the time or (overall skill) to train someone new so they only hire experienced salespeople (refer to second item listed)
• The sales manager is not a trainer and can manage the force but cannot develop a salesperson that does not have any sales experience.
• The general manager probably has the skills but does not have the time to attend to the rest of the store and train new salespeople.

The evolution of the automobile salesperson has to be seen as just that, in order for you to continue growing your business. The most successful dealerships have embraced training and developing their own salespeople as the single most important factor in the growth process. Let’s face it, why do you think professional sports have the farm systems in place? Major league coaches know that they will constantly need new talent to replace the current ones that move on, retire, get injured, or any other reason to need to be replaced.The last dealership that I was in charge of was the prime testing grounds. I started with 8 salespeople and spent a lot of time developing this program. I realized that not everyone is cut out for the car business and I was working with a limited talent pool. I spent the last couple of years running these training sessions three to four times a year perfecting it along the way. In my time at the dealership, the sales force had grown from 8 to 24 sales professionals with 19 of them graduating from my program with none having prior sales experience. Moreover, 3 additional graduates have been promoted to management positions (new car, used car, and finance). Developing your people is the key to future success and I can help!

New Salesperson – Complete Hiring and Training Package

I have developed the most comprehensive new-hire training program in the Automotive Industry. This program includes the entire process for hiring and training a sales team including:

• Handling classified advertisements in local paper
• Interviewing and screening all applicants
• Development of trainee pay-plan
• Coordination of a coverage type schedule while learning
• Facilitation of complete “Road to the Sale” training
• Facilitation of follow-up sessions

Let’s face it. Hiring and training new hires is a time consuming process with mixed results. Coaching 4 Success has taken the stress out of the hiring and training process to ensure you receive a professionally trained sales force with long term retention. This computes to a high ROI, through higher profits due to better trained people. Isn’t your company worth the investment?